I am not yet very familiar with Taiwanese music, though I hope to find out more later. Some of what I want to say is fairly general and some is specific.
Clearly the first market to look at for Taiwanese music is mainland China and the Greater Chinese overseas market. I understand that Taiwan is already strong in these markets, but the problem in mainland China is the state of the market , where getting paid for the use of recorded music is a continuing problem.
I would just say that every effort should be made to encourage the authorities to find a way to monetise the use of music, which is consistent with consumer behaviour. I would encourage this effort to focus on the huge musical potential on the mainland and on the Taiwanese desire to engage with this development to help and stimulate it. But without sensible and reliable revenue sources for the use of recorded music, the domestic market will never achieve its potential. The developments in Taiwan are an example of the possibilities that open up for both creators and investors when there is a coherent market for recorded music.
By Peter Jenner
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